Marketing and Business Development

The Marketing and Business Development department promotes AIBF services and its training programs through various marketing channels according to AIBF’s marketing and communication strategy. It is also responsible for the Training Needs Assessment (TNA) to identify the customers’ needs and expectations.  

It innovates training programs on the basis of market needs assessment and develops new services methodologies of delivering training that is amiable for the trainees. It looks after the potential projects available for professional education and training in Afghanistan and works with stakeholders to provide them demand-driven capacity-building programs.

The following activities are mainly focused on:

  • Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to develop and oversee the marketing and business development strategies
  • Analyzes customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies